Deeply rooted in personal sentiment, pays homage to Casio, a brand that has been a constant in my journey through time. My first Casio G-shock watch, which I wore to school, was more than a mere timepiece; it was a conversation starter and remains functional after 12 years. The primary challenge was to encapsulate Casio’s five diverse product lines without compromising its identity. To address this, I crafted five distinct graphic symbols, each corresponding to a product line, culminating in a modular visual identity system that underscores Casio’s mission, sets it apart in the industry, and showcases our commitment to innovation, creativity, and quality. Tailored for adaptability across varied platforms, this design aims to resonate with an audience that values legacy and forward-thinking design.
Instructor
Ming Tai
Casio Rebrand
Brand Identity
Programs
InDesign
After Effects
Photoshop
Figma
Illustrator
Adobe Audition
Overview
About
Casio Computer Co., Ltd. is a multinational electronics manufacturing corporation based in Shibuya, Tokyo, Japan, with a rich innovation and industry leadership history. The company was established in 1946 and quickly became a pioneer in electronic technology. In 1957, Casio introduced the world's first entirely compact electronic calculator, setting the stage for decades of cutting-edge electronic advancements.
Mission Statement
At Casio, we believe that the past and the future are not just two separate things but two sides of the same coin. We use our knowledge of history to inspire and guide us as we create innovative and stylish products that push the boundaries of what's possible. From the beat of your heart to the melodies of your life, we offer you tools and opportunities to express yourself, create, and compose. We are committed to innovating in our product design and investing in sustainability initiatives. We seek to inspire future generations with our passion for innovation, creativity, and quality. Join us on our journey to the future, where anything is possible.
There is MOMENT and TIME.
G - SHOCK
TIMEPIECE
There is SOUND and EMOTION.
There is PROBLEM and SOLUTION.
ELECTRONIC KEYBOARD
There is RISK and REWARD.
There is DISEASE and REMEDY.
CALCULATOR
DERMATOLOGY DEVICE
There is HARDSHIP and DELIGHT
Taglines
Rebrand Goals
01
Expand the brand's reach to younger and broader audiences.
02
Unify and stylize the presentation of Casio's 5 product lines.
03
Collaborate with leading experts in relevant fields to enhance the brand's image and offerings.
Casio Computer Co., Ltd. is a multinational electronics manufacturing corporation based in Shibuya, Tokyo, Japan, with a rich innovation and industry leadership history. The company was established in 1946 and quickly became a pioneer in electronic technology. In 1957, Casio introduced the world's first entirely compact electronic calculator, setting the stage for decades of cutting-edge electronic advancements.
At Casio, we believe that the past and the future are not just two separate things but two sides of the same coin. We use our knowledge of history to inspire and guide us as we create innovative and stylish products that push the boundaries of what's possible. From the beat of your heart to the melodies of your life, we offer you tools and opportunities to express yourself, create, and compose. We are committed to innovating in our product design and investing in sustainability initiatives. We seek to inspire future generations with our passion for innovation, creativity, and quality. Join us on our journey to the future, where anything is possible.
Mission Statement
There is MOMENT and TIME.
G - SHOCK
TIMEPIECE
There is SOUND and EMOTION.
There is PROBLEM and SOLUTION.
ELECTRONIC KEYBOARD
There is RISK and REWARD.
There is DISEASE and REMEDY.
CALCULATOR
DERMATOLOGY DEVICE
There is HARDSHIP and DELIGHT
Taglines
01
Expand the brand's reach to younger and broader audiences.
02
Unify and stylize the presentation of Casio's 5 product lines.
03
Collaborate with leading experts in relevant fields to enhance the brand's image and offerings.
Rebrand Goals
About
Graphic Elements
Dermatology Device
Electronic Keyboard
Calculator
Timepiece
G - Shock
Posters
Website and App
Logo
Five thin strips forming the letter C, each strip represents one product line that Casio has. The opening degree of the C is a 46-degree angle, symbolizing the year the company was founded, 1946. I had many different designs that looked fancy and cool, but sometimes a simple design is more effective.
Brand Colors
Typography
Neue Machine
Regular
Body text
Numbers
ABCDEFGHIJKLMNOPQRSTUVWXYZ
avcdefghijklmnopqrstuvwxyz
!@#$%^&*()_+0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
avcdefghijklmnopqrstuvwxyz
!@#$%^&*()_+0123456789
Roc Grotesk
Medium
Headlines
Taglines
© 2024 michael wang
